Veloce is a cloud-based configure, price, and quote (CPQ) platform that runs on Salesforce and removes the complexity from quote-to-cash of basic products, complex bundles, or even thousands of quote line items and rules. The company's platform was built with a composable architecture and an “API first” approach, so it can be easily integrated into any commerce platform. It also has its own configurable UI and design tool to customize the user experience for internal sellers, partners and/or customer self-service. Veloce was founded in 2016 by Gregory Davis and Shaowei Mao.