Rook is a single API platform that connects organizations with standardized, easy-to-use health data from hundreds of wearables. The company’s API platform offers a suite of tools including SDKs and webhooks that help developers easily integrate, process, and embed data from wearables. It helps organizations discover insights that help create deeper understanding to build valuable new strategies, and have more effective user interactions. Rook was founded in 2018 by Daniel Martinez Aguilar, Jose Ivan Esquivel Mendoza, and Marco Antonio Benitez.