Loops is a no-code product analytics platform that helps organizations discover valuable insights about how users interact with their products. The company's platform runs various analyses and data science models across a company’s data lake to proactively find impactful growth opportunities and delivers them in a curated, news-like manner. It enables product managers to improve top-line metrics and make better product decisions in an effort to boost conversion, retention, and engagement Loops was founded in 2020 by Tom Laufer and Chris Frantz.