Forethought is a generative AI platform that provides a conversational AI tool for customer service automation. The company's platform utilizes large language models (LLMs), advanced natural language processing (NLP), and machine learning (ML) technologies to understand and interpret customer queries and provide accurate responses across multiple channels. It’s designed to be user-friendly and customizable, with a drag-and-drop interface that allows organizations of all sizes to automate and optimize their customer support workflows. Forethought was founded in 2017 by Colm Doyle, Deon Nicholas, and Sami Ghoche.