Flike is an API platform that customizes the content in each user's feed that guarantees they get only the most relevant content available. The company's platform helps organizations attain higher engagement levels, greater user satisfaction, and more conversions. This is achieved by keeping up-to-date records of user behavior and providing actionable insights that can be used to optimize content and targeting strategies. Flike was founded by Simon Meier and Tobias Müller in 2021 and is headquartered in San Francisco, California.